The Boone and Crockett brand pierces straight to the heart of informed hunter-conservationists. The job of the communications committee is to protect, promote, and propagate that brand.

By Michael L. Evans, Vice President of Communications, Communications Committee Chairman

It’s been an ongoing education, to a largely uninformed audience, for about seven generations, and we constantly have to reload the message.

The product we sell is the story of our true intentions. Our silver bullet, our credo, is our own model of conservation and Fair Chase hunting, which, 140 years later, is completely battle-proven.

But it’s constant evangelism. As witnesses, our job is to teach. The uninformed need to understand exactly who we are and why. Otherwise, they digress from uninformed to misinformed, and then they will aggressively fight against us and the wildlife we seek to protect. And as we all know, there is nothing worse than aggressive stupidity!

For example, our own record book is not the “horn porn” some people think it is; it’s more like a rain gauge that measures wildlife specimens and proves that they still live to an advanced age in good habitat, thanks to the successful conservation efforts that have been implemented.

The record book is a diary of conservation, proving that we can still steward the growth of the largest specimens in history while managing the smallest amount of habitat in history. It demonstrates our ongoing commitment to “best practices” and serves as a literal audit report on the business of conservation.

There is a saying that the key to business is to measure everything.

Our conservation successes can be measured through the book and through healthy wildlife and wild places. 

The work we are doing through our communications division can also be measured through the number of stories that mention the Boone and Crockett Club—over 550 so far in fiscal year 2025, and a potential reach of over three billion. Or it can be measured by the number of people on our newsletter list (currently over 200,000), or the 350,000 who follow us on Facebook, or the nearly three million page views on our website so far this year. 

It makes me want to hand out bumper stickers that read “If You Love North American Wildlife, Thank the Boone and Crockett Club!”

We should always be that bold.

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We have incredible content, a top-notch magazine, and a growing voice on social media. Our team is continually refining our messaging and expanding our communications efforts. We plan to launch the Boone and Crockett Heritage of the Hunt podcast this summer, and we just hosted a fantastic media summit in connection with the 32nd Big Game Awards Judges Panel.

All of this is intended to build our brand, reach a broader audience, and increase support for our organization and its work in wildlife and habitat conservation.

We have a number of initiatives we will be working toward with the new strategic plan in the upcoming fiscal year, and we welcome your engagement and assistance in these efforts. 

Ride for the B&C Brand – and thank you for your service!

Recent Media Stories about B&C

Game and Fish Magazine, May 12, 2025 – The Ethics of Hunting with Tech: Drones and Thermals

Bozeman Daily Chronicle (and five other Montana Lee Enterprises newspapers), May 12, 2025 – Montana, Washington, D.C., see fierce debates over proposed sales of public lands. Pulls several core quotes from public lands statement.

Outdoor News, April 30, 2025 – Commentary: Value of public lands is enhanced by conservation. Here’s what that means.

From Media Summit

Women’s Outdoor News, May 1, 2025 – Onsite: Prepping for the Boone and Crockett 32nd Big Game Awards

Hunting Life Magazine, Summer 2025 – From the Publisher and PSA ad

Hook & Barrel Magazine, May 7, 2025 – Boone and Crockett’s 32nd Big Game Awards Preview