Because basketball stars making millions of dollars still miss free throws

Approach ready to fire again, from behind the animal, rifle up front. Save congratulations for later.

Those who cherish hunting—for themselves and for future generations—understand that hunting is a privilege to be recognized, cherished, and maintained by today's hunters through deeds to benefit wildlife and through establishment and adherence to standards of fair chase.

An endless stream of hunting content floods our screens, reshaping (or affirming) the non-hunter's perception of hunting. Are hunters losing control of their own narrative to algorithms that reward sensationalism over the ethics and traditions that define us? Is there a bright side to this content revolution?

Getting really close to game is difficult. It is also a unique and rewarding experience.

​The story behind a light-hearted illustration depicting America’s greatest conservationist and Boone and Crockett Club’s co-founder

By PJ DelHomme

Its slim bullets killed all out of proportion to their weight, charming hunters and changing an industry.

​If money and time weren’t an issue, what hunt would you do?

There really isn’t a better way, in my opinion, to learn some new country than on a bear hunt. Load up your backpack as you would for a fall hunt, and head into the mountains. Early spring can reward you with morels, shed antlers, and a freshly emerging bear from hibernation whose coat and meat is second to none. A fall trip can serve as a scouting trip for an upcoming hunt, and without the…